Website and marketing help for mortgage professionals

First-Time Homebuyer Leads: Website and Marketing Services

First-time homebuyer leads start with buyers looking for loan help and a clear way to contact you. I build pages, helpful content, and request forms for loan officers and mortgage brokers who want their own source of buyer inquiries.

This service is for mortgage professionals. The calculator below shows what buyers could use on your website. Tim does not offer loans.

Discuss My First-Time Buyer Page Compare projects and prices

Quick Summary

Reach buyers searching for help with loan programs, down payments, and preapproval.
Give visitors useful answers and tools, then a clear way to ask you for personal help.

Projects and prices

Choose the help you need

Order a campaign page for your current site, or choose a mortgage website with optional monthly search help.

Custom lead-generation bots cost extra, starting at $500. A simple bot can answer a short list of questions or help visitors request a loan conversation. Automatic messages, connections to customer records software, and tracking have separate prices.

We agree on the writing, forms, calculator features, and final price before work starts. Your company reviews loan details and required notices before launch.

Review all prices and terms or see the wider lead generation services.

Campaign page: from $350

One page for a specific buyer question, program, or campaign, with a clear way to contact you. Final pricing depends on the writing and features.

Mortgage website: $1,900 paid once

Includes a first-time homebuyer programs page among the listed loan pages, one contact form with an email notice, and one set of changes after review. Payment is due when you sign.

Monthly search help: $500 or $1,000

Two pieces of page or content work for $500 per month, or four for $1,000. A piece can be a new page, article, or major update. I choose the work based on your goals. Requires a website built by Tim. Monthly billing begins in the first month if you buy a plan. The plan covers the listed work, not a set number of leads or a ranking.

Helpful tools and more loan conversations

Tools that keep buyers engaged and encourage inquiries

Help buyers find answers, build trust, and make it easy to ask you for loan help. That is the goal of this calculator on your website.

A buyer finds your page while searching for a loan program or a home price that fits their budget. A useful calculator gives them a reason to stay, try their numbers, and learn from you. Clear estimates and honest limits help build trust.

Then give them a clear next step: “Review my budget” or “Discuss my loan options.” A short request form lets them ask you for help while the question is fresh. Your team can reply with answers based on their situation.

The conversion goal is simple: turn a helpful visit into a request for loan help. The tool answers the first question, and the contact button makes the next conversation easy.

This example calculates in the browser. It does not send or store buyer details or submit a loan request.

What Home Price Could Fit My Income?

Interactive home price estimate

Household income per month, before taxes ($) (required) Other monthly debt payments ($) (required) Car payments, credit card minimums, student loans, and other required debt payments. Leave out rent, groceries, and utilities.

Compare program DTI examplesExplore the budget, conventional, and FHA choices

Choose a debt-to-income example

DTI is the share of income before taxes used for the home payment and other debts. A higher limit can show a higher price, but may leave less money for daily life.

Planning budget 36% total DTI A starting budget, not a loan program or approval limit. Conventional: Fannie Mae DU 50% total DTI Published total DTI maximum. Automated approval and other rules still apply. FHA: high-end lender example 56.9% total DTI 46.9% for housing; 56.9% with other debts. Requires automated approval and lender review.

These choices change only the ratio assumptions. They do not check down payment rules, loan limits, credit, or program eligibility. Update insurance and any loan fees with your loan officer. VA has no single DTI ceiling that fits every borrower; ask a VA lender to review income left after expenses.

Sources and limits checked October 18, 2026

Fannie Mae DU guidance; Gustan Cho Associates’ FHA lender example; VA underwriting guide. Lenders may use stricter limits. These are not guaranteed approvals.

Down payment ($) Money toward the price. Closing costs are separate. Interest rate (%) Sample rate, not today’s rate or a quote. What are rates today? (opens a new tab)

Adjust estimated home costsChange taxes, insurance, and association dues

Starting monthly estimates: taxes $250, home insurance $150, mortgage insurance $125, association dues $0.

These sample amounts count toward your home payment. Update them for the home and loan you are considering. Enter annual bills divided by 12.

Property taxes per month ($) Home insurance per month ($) Mortgage insurance per month ($) Association dues per month ($)

Mortgage insurance depends on the loan and down payment. Ask your loan officer for an estimate; enter 0 only if it will not apply.

Adjust the ratio assumptionsTry your own income and debt limits

Share of income for housing and debts (%) We multiply income by this percentage, then subtract other debts. Housing-only share of income (%) The FHA example also limits housing to 46.9% of income. A value of 100 means no separate housing cap in this illustration. We use whichever limit leaves the lower home payment.

Estimated home price

Enter your details

Estimated loan: ...
Loan payment per month: ...
Home payment with entered costs: ...

Assumes a fixed interest rate and a 30-year mortgage with monthly payments. This is a planning estimate, not a prequalification, loan quote, or approval. It does not check credit or program rules.

Closing costs, utilities, repairs, and other living costs are extra. Taxes, insurance, and loan costs may change. A loan officer needs to review your full situation.

Example next step on your website

Want numbers for a home you have in mind? Ask your loan officer to review your budget and loan options.

Loan officers: want a tool like this on your site?

Discuss My First-Time Buyer Page

Actual client results

See Results From Tim’s Mortgage Clients

Read the mortgage client case study for search results from work for a mortgage broker. This was not a first-time-buyer-only campaign. Search visits and AI mentions do not show how many loans closed.

FAQ

Questions before you choose a project

How will buyers find my page?

My main focus is buyers actively searching for loan help through Google results, Google AI Overviews, ChatGPT, and other AI tools. Referrals, paid ads, and posts or videos on YouTube, Facebook, and Instagram can also bring visitors. Rankings, AI mentions, and leads are not guaranteed. Paid ad management and social media work are separate from the monthly search plans.

Will every inquiry be from someone ready to buy?

No. Some people are ready to ask about preapproval; others need time to prepare. We make the offer clear and ask whether they want loan help. Interest in a low-down-payment headline alone does not tell you that. Your team still needs to reply and learn what the buyer needs.

Can the page cover local buyer assistance programs?

Yes, when those programs fit what you offer. Your company needs to confirm current program details and any limits before we publish. We should explain who the program may help without promising every buyer will qualify.

Who owns the website and gets the inquiries?

You own the finished website files and content under your agreement. Requests go to your business. I do not sell shared lead lists. Buyers can still compare your offer with other lenders.

Let’s plan your first-time buyer page

Send your city, website, loan programs, and budget. I’ll check availability and suggest a starting point. Tim works with one mortgage client per city.

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