Tim Armstrong Marketing · Mortgage Marketing by a Former MLO
Mortgage marketing. Pick where you need help.
Five ways to work with Tim: a new authority website, SEO for the site you already have, lead generation and chatbots, content and social, or AI marketing consulting. No new website required for any of them except the website track itself. One mortgage or real estate client per market.
For loan officers who need a new site built from a proven mortgage authority framework tailored for your company and market, fully loaded with the pages your borrowers are actually searching for, structured for AI engines, and optimized to rank locally. If you already have a site, see the SEO track below instead.
One-time setup fee
Complete Mortgage Authority Website
A professionally built, mortgage authority website tailored for your market. Not a template. Every page is written to target your city, your loan products, and your borrowers. Ready to start building authority that compounds from day one.
$1,900
one-time · due at signing
Core loan products
VA Loans
FHA Loans
Conventional Loans
USDA Loans
Jumbo Loans
Buyer intent pages
First-Time Homebuyer Programs
Low Down Payment Loans
FHA 203(k) Rehab Loans
Construction Loans
Investment & non-QM
DSCR Loans
Bank Statement Program
Investment Property Loans
Refinance options
Rate & Term Refinance
Cash-Out Refinance
Second Mortgage / HELOC
VA Streamline (IRRRL)
Mobile-first, fast-loading designAI crawler (llms.txt) configurationLocal keyword targeting built inYou own the site and content
One round of revisions is included. Additional rounds, or work beyond the pages listed above, are quoted separately.
Track · Mortgage SEO
Monthly SEO and authority plans
Works on the mortgage website you already have, on most platforms -- support is confirmed on a case-by-case basis, or on a new authority website if you build one with Tim. Monthly authority actions keep your site growing, technically sound, and relevant to your market over time. No new website required.
Foundation
Authority base
For keeping the site active, technically sound, and moving forward.
$500
/mo
+ $1,900 setup if you need a new website. No setup fee if you already have a site.
What's included
✓2 monthly authority actions
✓Monthly performance snapshot
✓FAQ and structured content improvements (part of your monthly authority actions)
✓Hosting, uptime monitoring, and technical maintenance for your website
✓Light internal linking improvements (part of your monthly authority actions)
Best for a single-market business that wants a clean SEO foundation, technical upkeep, and steady monthly improvements without a heavier growth push.
Most popular
Authority growth
For consistent SEO and local authority growth.
$1,000
/mo
+ $1,900 setup if you need a new website. No setup fee if you already have a site.
What's included
✓4 monthly authority actions
✓2 email progress updates per month
✓1 monthly 30-minute strategy call
✓Search Console and ranking review
✓Search visibility review and ranking assessment
✓Hosting, uptime monitoring, and technical maintenance for your website
Best for mortgage and real estate businesses that want ongoing content growth, local search visibility, and regular strategic direction.
Multi-market
Authority expansion
For expanding into another local territory without rebuilding the entire system from scratch.
$850
/mo per market
+ $1,000 setup per market
Per additional market
✓4 monthly market authority actions
✓Market-specific content growth
✓Market reporting included in the main report
✓Included in the existing monthly strategy call
✓Requires active Authority growth plan
Best for companies adding a second city, county, region, or niche market.
One mortgage or real estate client per market. Your territory is exclusive.
We only work with one mortgage or real estate professional per market. A market is a city, not an MSA or a state. When your city is taken, it's taken. You own your site and all published content regardless of which plan you're on.
Scope clarity
What counts as an authority action?
Authority actions are the larger monthly deliverables that move the site's SEO and content forward each month.
An authority action may include one of the following:
A new SEO page
A new blog article
A major rewrite or refresh of an existing page
A local market content update
A loan program content update
A substantial internal linking or content structure improvement
Smaller requests, like minor copy edits, small FAQ tweaks, or simple corrections, aren't counted as authority actions. Those are quoted separately with a $50 minimum.
Track · Lead gen and chatbots
Lead generation and chatbots
Campaign landing pages, Google Business Profile setup, and chatbots that capture leads on your existing site or a new one. These are standalone orders, not add-ons tacked onto another purchase. Pricing starts at the amounts shown. Final pricing depends on scope, complexity, content requirements, tracking needs, integrations, and turnaround time.
One-time project work
Includes SEO page and content add-ons alongside lead capture and chatbot work below. Order any of these on their own.
Additional SEO page or blog article
One additional authority action beyond your monthly allocation. Fully written, structured, and published. Final price depends on length, research needs, and complexity.
Starting at
$250
Additional loan product page
Add a loan type not in your original build. Specialty programs, niche products, or new offerings as your business grows.
Starting at
$250
Custom campaign landing page
A focused landing page built around a specific mortgage campaign, loan program, market, or borrower intent. Best for promoting one clear message with one clear call-to-action. Final price depends on content requirements and complexity.
Starting at
$350
Loan officer bio or team member page
Add or update an individual LO profile. NMLS display, headshot, trust signals, and contact CTA.
Starting at
$125
Google Business Profile setup
Full GBP build-out: category selection, service areas, Q&A seeding, and photo optimization for a single business location. One-time standalone service. Does not include ongoing post management.
Starting at
$400
Lead generation chatbot setup
A simple website chatbot setup designed to help answer common questions, guide visitors, and capture lead information. Final scope and pricing are confirmed after consultation.
Starting at
$500
Facebook Messenger bot setup
I build and configure a Facebook Messenger automation inside your ManyChat account. Client must create and maintain their own ManyChat Pro account connected to their Facebook Business Page. Messenger only. No Instagram automation. I do not manage your ManyChat subscription or billing. Exact scope and pricing confirmed during consultation.
Starting at
$500
ManyChat Pro account required
Lead generation chatbot and Facebook Messenger bot services require a consultation to confirm scope and pricing. Starting prices shown do not imply fixed pricing for all situations.
Track · Content and social
Content and social
We repurpose content created for your website into visibility assets for your Google Business Profile, and those same posts and images double as social media and Instagram posts. Designed to support local visibility, reinforce your authority, and keep your channels active with helpful mortgage-related content.
Content and social base
$100/mo
2 Google Business Profile posts per month
Posts and images also emailed to you for social and Instagram use
Content and social growth
$200/mo
4 Google Business Profile posts per month
Posts and images also emailed to you for social and Instagram use
This track does not include full social media account management (posting on your behalf, replying to comments and messages, or paid social). It covers content creation you can post yourself, or that we post to your Google Business Profile directly.
Track · AI marketing consulting
AI marketing consulting
Jump on a Google Meet with Tim and learn to run your own mortgage marketing, update your own website, and write your own content and SEO pages using AI tools like Claude and ChatGPT, taught by a former MLO who uses them to run this agency. Best for business owners who want to build content, SEO pages, and campaign ideas themselves, either instead of an ongoing retainer or between engagements with Tim.
AI marketing consulting
One-on-one sessions over Google Meet. Learn to update your own website, write content, build SEO pages, and run campaigns yourself using AI tools like Claude and ChatGPT.
$100/hr
Half-hour minimum
AI marketing consulting is billed hourly with a half-hour minimum. Sessions are scheduled directly with Tim. Cancellations or reschedules require at least 24 hours notice; late cancellations and no-shows are billed the half-hour minimum.
Not ready to commit to any offer yet?
Do it yourself with the same training I learned on
This is where I learned how to get the results I now deliver for clients. If you would rather teach yourself before paying anyone for marketing help, start here.
*This is my affiliate link. I earn a commission if you join.
What's not included
What is not included?
Every track on this page, whether it's a one-time project, a monthly retainer, or hourly consulting, has a defined scope. None of them are unlimited development or marketing operations services. Google Business Profile posting and social content are covered by the separate Content and social track, not the SEO plans.
The base SEO plans do not include full social media account management (posting on your behalf, replying to comments and messages, paid social), email campaign setup or sending, unlimited page requests, paid ad management, SMS/email automation sequences, custom dashboards, or large batches of Realtor/listing pages.
Advanced CRM setup, complex funnel logic, server-side tracking, Meta Conversions API, paid ads management, and custom software development are outside the scope of my standard website and SEO services.
When a request is outside the monthly allocation, we can handle it one of three ways:
Swap it with another planned authority action for the month.
Queue it for the following month.
Quote it separately as an add-on or project.
For one-time projects (website, lead gen, chatbots) or hourly consulting, anything beyond the scope shown for that item is quoted separately or billed hourly.
Ownership
Who owns what
Clients retain ownership of
The delivered website codebase
Published written content created for your business
GitHub repository access
Cloudflare access
Analytics and Search Console access when those accounts are set up under the client's ownership
Subject to the specific terms of the agreement and any third-party tools used. Tim Armstrong Marketing does not manage third-party subscriptions or platform billing on your behalf.
Tim Armstrong Marketing retains ownership of
Proprietary workflows and internal templates
Prompts and working processes
Unpublished drafts and working files
Any items not otherwise agreed to in writing
All tools, frameworks, calculators, and other intellectual property developed by Tim Armstrong Marketing remain the exclusive property of Tim Armstrong Marketing. Clients receive a license to use deliverables as specified in their agreement. No engagement grants exclusive rights to any methodology, tool, or system created, and Tim Armstrong Marketing reserves the right to develop similar solutions for other clients.
Compliance
Compliance review
Mortgage content is written in a compliance-aware way based on mortgage industry experience, but Tim Armstrong Marketing does not provide legal or compliance approval. Mortgage content, loan program claims, payment examples, rate examples, down payment assistance details, and similar content should be reviewed and approved by your company or compliance department before publishing.
If compliance review changes the direction of already-approved content, substantial rewrites may count toward the monthly authority allocation or be quoted separately.
Get started
Want to build a faster, cleaner authority website for your mortgage or real estate market?
Request a market review and I'll help you identify the best starting point.
There is no minimum commitment. All plans are month-to-month and you can cancel any time with 30 days written notice. SEO takes time -- it typically takes three to six months to start showing results. We recently built a real estate website that hit 200+ clicks within four months and is already generating leads and closing deals.
No, for any track that has one. On the website track, the $1,900 setup fee covers the build and is due at signing. On the SEO track, there is no setup fee if you already have a working website; if you need a new site built first, the same $1,900 website setup fee applies. Once work begins, setup fees are non-refundable. Monthly retainers begin in month one alongside the work.
Yes, any time and with no penalty. Most clients start on Authority base or Growth and upgrade once they see rankings moving. Just let us know and the new plan starts the following month.
You own the delivered website codebase, all published written content created for your business, your GitHub repository, your Cloudflare account, and your analytics and Search Console access when those are set up under your ownership. If you cancel for any reason, your complete website is delivered to you as a GitHub repository within 48 hours, ready to host anywhere you choose. Tim Armstrong Marketing retains ownership of proprietary workflows, internal templates, prompts, unpublished drafts, and working files unless otherwise agreed in writing. Ownership is subject to the specific terms of the agreement and any third-party tools used.
Your site runs on Cloudflare Pages -- enterprise-grade infrastructure that is fast, secure, and built for performance. It's hosted under your own Cloudflare account, and the free tier is usually enough to run it. Since it's your account, you're responsible for it. If your site ever requires large file delivery or video streaming, Cloudflare may push those use cases toward their paid media products, and we'll flag it proactively if it becomes relevant.
Yes, within mortgage and real estate. We only work with one mortgage or real estate professional per market. A market is a city, not an MSA or a state. Once your city is claimed, it is off the table for anyone else. Markets are filled on a first-come basis and we do not make exceptions.
No. The SEO track works with the mortgage website you already have, and Tim can work with most platforms. Since there are so many website platforms out there, support is confirmed on a case-by-case basis -- get in touch to confirm yours is supported. If you would rather have a new site, the website track gets you a full rebuild on Astro -- a modern static site framework that is faster to load, easier to manage, and built to rank -- and we migrate your existing content and structure over as part of the build. It is normal to experience temporary traffic fluctuations in the first few months after moving to a new platform. Tim Armstrong Marketing is not liable for any traffic losses that may occur during or following a site migration.
Authority expansion is an add-on for active Authority growth clients only. Each additional market gets its own setup fee, 4 monthly market authority actions, market-specific content, and is covered alongside your primary market in your existing monthly strategy call. You are not starting a new engagement -- you are extending your current one into a new geography at a lower rate than starting fresh.
An authority action is one of the larger monthly deliverables that moves the site forward. It may be a new SEO page, a new blog article, a major rewrite or refresh of an existing page, a local market content update, a loan program content update, or a substantial internal linking or content structure improvement. Minor updates such as small FAQ edits, light copy edits, small internal link fixes, or simple content corrections are not included in the monthly allocation. If minor updates are needed, they're quoted separately on a case-by-case basis with a $50 minimum.
The monthly authority plans are growth retainers, not unlimited development retainers. Items outside the plans include paid ad management, advanced CRM setup, complex funnel logic, Meta Conversions API, server-side tracking, SMS/email automation sequences, large batches of Realtor or listing pages, and custom software development. These are outside the scope of my standard website and SEO services and cannot be handled within the monthly retainer.
Additional markets require an active Authority growth plan. If Growth is canceled, expansion market work pauses unless one market is converted to Authority starter. Starter supports one focused market only. Published content remains yours, but ongoing work, reporting, and strategy depend on the active plan.
Mortgage SEO case study: South Carolina mortgage broker
See what happens when a website is actively managed, measured, and improved.
A South Carolina mortgage broker stopped treating the website like a static brochure. By analyzing what
was working, improving borrower-intent content, and actively managing the site around real search data,
the website grew from 200 to 700+ monthly organic clicks and consistently generated
450-500 AI Overview mentions per day.
