Tim Armstrong Marketing · Local Authority Websites by a Former MLO
Local authority websites. Pick where you need help.
Search work starts with the website. I build on Astro and use AI for research and first drafts, which is how a full authority site ships fast enough to sell at $1,900 instead of five figures, and the monthly SEO and authority plans run on that build. Lead generation and chatbots, content and social, and AI marketing consulting can be bought on their own. Mortgage and real estate is the specialty, with published pricing and one client per market. Other local service businesses are quoted individually.
For loan officers who need a new site built from a proven mortgage authority framework tailored for your company and market, fully loaded with the pages your borrowers are actually searching for, structured for AI engines, and optimized to rank locally. This is where every engagement starts, including for loan officers who already have a website.
One-time setup fee
Complete Mortgage Authority Website
A professionally built, mortgage authority website tailored for your market. Not a template. Every page is written to target your city, your loan products, and your borrowers. Ready to start building authority that compounds from day one.
$1,900
one-time · due at signing
Core loan products
VA Loans
FHA Loans
Conventional Loans
USDA Loans
Jumbo Loans
Buyer intent pages
First-Time Homebuyer Programs
Low Down Payment Loans
FHA 203(k) Rehab Loans
Construction Loans
Investment & non-QM
DSCR Loans
Bank Statement Program
Investment Property Loans
Refinance options
Rate & Term Refinance
Cash-Out Refinance
Second Mortgage / HELOC
VA Streamline (IRRRL)
Mobile-first, fast-loading designAI crawler (llms.txt) configurationLocal keyword targeting built inYou own the site and contentOne contact/call-to-action form with email notification included
The pages listed above and one round of revisions are included. The written project scope confirms any other pages and migration tasks included in the build. Additional pages, migration tasks, features, and revision rounds are quoted separately. No monthly SEO plan is required to purchase the website build.
Other local service businesses
The techniques are not mortgage techniques. They are local search techniques. Find the questions people in a service area are asking, confirm the demand is real, answer them better than anyone else, and the rankings and AI citations follow. I have used the same approach for land and home package builders in Australia, a marine repair shop in South Carolina, and a foundation repair company.
Pricing depends on how many areas you serve and how many services you offer, so these builds are quoted individually.
Monthly authority actions that keep your site growing, technically sound, and relevant to your market over time. These plans run on an Astro site built by Tim. Building on one framework is what keeps the build at $1,900 and the monthly work focused on rankings instead of fighting someone else's page builder.
Foundation
Authority base
For keeping the site active, technically sound, and moving forward.
$500
/mo
+ $1,900 one-time website build, due at signing.
What's included
✓2 monthly authority actions
✓Monthly performance snapshot
✓FAQ and structured content improvements (part of your monthly authority actions)
✓Hosting, uptime monitoring, and routine technical maintenance included
✓Light internal linking improvements (part of your monthly authority actions)
Best for a single-market business that wants a clean SEO foundation, technical upkeep, and steady monthly improvements without a heavier growth push.
Most popular
Authority growth
For consistent SEO and local authority growth.
$1,000
/mo
+ $1,900 one-time website build, due at signing.
What's included
✓4 monthly authority actions
✓2 email progress updates per month
✓1 monthly 30-minute strategy call
✓Search Console and ranking review
✓Search visibility review and ranking assessment
✓Hosting, uptime monitoring, and routine technical maintenance included
Best for mortgage and real estate businesses that want ongoing content growth, local search visibility, and regular strategic direction.
Multi-market
Authority expansion
For expanding into another local territory without rebuilding the entire system from scratch.
$850
/mo per market
+ $1,000 setup per market
Per additional market
✓4 monthly market authority actions
✓Market-specific content growth
✓Market reporting included in the main report
✓Included in the existing monthly strategy call
✓Requires active Authority growth plan
Best for companies adding a second city, county, region, or niche market.
One mortgage or real estate client per market. Your territory is exclusive.
We only work with one mortgage or real estate professional per market. A market is a city, not an MSA or a state. When your city is taken, it's taken. You own your site and all published content regardless of which plan you're on.
Scope clarity
What counts as an authority action?
Authority actions are the larger monthly deliverables that move the site's SEO and content forward each month.
An authority action may include one of the following:
A new SEO page
A new blog article
A major rewrite or refresh of an existing page
A local market content update
A loan program content update
A substantial internal linking or content structure improvement
Tim selects and scopes monthly authority actions based on site performance, search opportunities, and your business goals. You can suggest priorities, but specific requests are not guaranteed within the monthly allocation. Each action is one scoped deliverable; larger projects and additional revision rounds are quoted separately.
Smaller requests, like minor copy edits, small FAQ tweaks, or simple corrections, aren't counted as authority actions. Those are quoted separately with a $50 minimum.
Track · Lead gen and chatbots
Lead generation and chatbots
Campaign landing pages, Google Business Profile setup, and chatbots that capture leads on your existing site or a new one. These are standalone orders, not add-ons tacked onto another purchase. Pricing starts at the amounts shown. Final pricing depends on scope, complexity, content requirements, tracking needs, integrations, and turnaround time.
One-time project work
Includes SEO page and content add-ons alongside lead capture and chatbot work below. Order any of these on their own.
Additional SEO page or blog article
One additional authority action beyond your monthly allocation. Fully written, structured, and published. Final price depends on length, research needs, and complexity.
Starting at
$250
Additional loan product page
Add a loan type not in your original build. Specialty programs, niche products, or new offerings as your business grows.
Starting at
$250
Custom campaign landing page
A focused landing page built around a specific mortgage campaign, loan program, market, or borrower intent. Best for promoting one clear message with one clear call-to-action. Final price depends on content requirements and complexity.
Starting at
$350
Loan officer bio or team member page
Add or update an individual LO profile. NMLS display, headshot, trust signals, and contact CTA.
Starting at
$125
Google Business Profile setup
One-time Google Business Profile setup for one eligible business location. The written quote defines the included tasks. You provide account access and work with Google to complete verification. Ongoing posting is not included.
Starting at
$400
Lead generation chatbot setup
A simple website chatbot setup designed to help answer common questions, guide visitors, and capture lead information. Final scope and pricing are confirmed after consultation.
Starting at
$500
Facebook Messenger bot setup
I build and configure a Facebook Messenger automation inside your ManyChat account. Client must create and maintain their own ManyChat Pro account connected to their Facebook Business Page. Messenger only. No Instagram automation. I do not manage your ManyChat subscription or billing. Exact scope and pricing confirmed during consultation.
Starting at
$500
ManyChat Pro account required
Lead generation chatbot and Facebook Messenger bot services require a consultation to confirm scope and pricing. Starting prices shown do not imply fixed pricing for all situations.
Track · Content and social
Content and social
We repurpose content created for your website into visibility assets for your Google Business Profile, and those same posts and images double as social media and Instagram posts. Designed to support local visibility, reinforce your authority, and keep your channels active with helpful mortgage-related content.
Content and social base
$100/mo
2 Google Business Profile posts per month
Posts and images also emailed to you for social and Instagram use
Content and social growth
$200/mo
4 Google Business Profile posts per month
Posts and images also emailed to you for social and Instagram use
This track does not include full social media account management (posting on your behalf, replying to comments and messages, or paid social). It covers content creation you can post yourself, or that we post to your Google Business Profile directly.
Track · AI marketing consulting
AI marketing consulting
Jump on a Google Meet with Tim and learn to run your own mortgage marketing, update your own website, and write your own content and SEO pages using AI tools like Claude and ChatGPT, taught by a former MLO who uses them to run this agency. Best for business owners who want to build content, SEO pages, and campaign ideas themselves, either instead of an ongoing retainer or between engagements with Tim.
AI marketing consulting
One-on-one sessions over Google Meet. Learn to update your own website, write content, build SEO pages, and run campaigns yourself using AI tools like Claude and ChatGPT.
$100/hr
Half-hour minimum
AI marketing consulting is billed hourly with a half-hour minimum. Sessions are scheduled directly with Tim. Cancellations or reschedules require at least 24 hours notice; late cancellations and no-shows are billed the half-hour minimum.
What's not included
What is not included?
Each service has a defined scope. Google Business Profile posting and social content are part of the separate Content and social track, not the SEO plans. The SEO plans do not include full social media management, email campaigns, unlimited page requests, paid ad management, custom dashboards, or bulk Realtor or listing pages.
Website builds do not include CRM integrations or setup, field mapping, or email or SMS automations beyond the email notification for the one included contact/call-to-action form. Complex funnel logic, server-side tracking, Meta Conversions API, Google Analytics setup, conversion tracking, and custom software development are not included. We set up Google Search Console with you for a new website.
Requests outside the listed scope require a separate written quote and your approval before work begins. We provide the agreed project scope and a dated copy of the applicable pricing terms with the invoice. Payment of an invoice confirms acceptance of the scope and terms provided with it.
Scope information updated September 14, 2026.
Ownership
Who owns what
Clients retain ownership of
The delivered website codebase
Published written content created for your business
GitHub repository access
Cloudflare access
Analytics and Search Console access when those accounts are set up under the client's ownership
Read the Website Owner Guide to understand the handoff and routine update process.
Subject to the specific terms of the agreement and any third-party tools used. Tim Armstrong Marketing does not manage third-party subscriptions or platform billing on your behalf.
Tim Armstrong Marketing retains ownership of
Proprietary workflows and internal templates
Prompts and working processes
Unpublished drafts and working files
Any items not otherwise agreed to in writing
Tim retains ownership of pre-existing and reusable tools, templates, components, frameworks, and methods. If any are incorporated into your delivered website, you may use them as part of that website. You own the delivered website codebase and published written content created for your business. Tim may use general methods and reusable tools for other clients.
Compliance
Compliance review
Mortgage content is written in a compliance-aware way based on mortgage industry experience, but Tim Armstrong Marketing does not provide legal or compliance approval. Mortgage content, loan program claims, payment examples, rate examples, down payment assistance details, and similar content should be reviewed and approved by your company or compliance department before publishing.
If compliance review changes the direction of already-approved content, substantial rewrites may count toward the monthly authority allocation or be quoted separately.
Get started
Want to build a faster, cleaner authority website for your mortgage or real estate market?
Request a market review and I'll help you identify the best starting point.
There is no minimum commitment. All plans are month-to-month and you can cancel any time with 30 days written notice. SEO takes time -- it typically takes three to six months to start showing results. We recently built a real estate website that hit 200+ clicks within four months and is already generating leads and closing deals.
No, for any track that has one. The $1,900 website build fee covers the build and is due at signing. The website build can be purchased on its own, without a monthly SEO plan. Monthly plans run on that build, so the same $1,900 applies before monthly work begins. Once work begins, setup fees are non-refundable. Monthly retainers, if purchased, begin in month one alongside the work.
Yes, any time and with no penalty. Most clients start on Authority base or Growth and upgrade once they see rankings moving. Just let us know and the new plan starts the following month.
You own the delivered website codebase and published written content created for your business. At handoff of a Tim-built site, you receive the GitHub repository and control the Cloudflare account used to host it. If you cancel a monthly plan, those assets remain yours. Migration to a host other than Cloudflare is not included. Tim retains ownership of pre-existing and reusable tools, templates, components, and workflows; if incorporated into your delivered website, you may use them as part of that site. Unpublished drafts and working files are not included unless agreed in writing.
Websites built by Tim run on Cloudflare Pages under your own Cloudflare account. The free tier is usually enough, but you are responsible for your account and any platform charges. Ongoing hosting oversight and routine technical maintenance are included with a monthly plan. Standalone lead generation or chatbot work placed on a site hosted elsewhere stays with your current host, and setup or migration for non-Cloudflare hosting is not included.
Yes, within mortgage and real estate. We only work with one mortgage or real estate professional per market. A market is a city, not an MSA or a state. Once your city is claimed, it is off the table for anyone else. Markets are filled on a first-come basis and we do not make exceptions.
In most cases yes, and the reason is speed and cost. Every build runs on Astro for Cloudflare Pages, with AI used for research and first drafts, which is how a full authority site ships fast enough to sell at $1,900 instead of five figures. Retrofitting someone else's theme or page builder takes longer, breaks more, and still leaves you on a slower platform. Migration of existing content and structure is included only for the pages and tasks named in your written project scope. Additional migration work is quoted separately. It is normal to experience temporary traffic fluctuations in the first few months after moving to a new platform. Tim Armstrong Marketing is not liable for any traffic losses that may occur during or following a site migration.
Authority expansion is an add-on for active Authority growth clients only. Each additional market gets its own setup fee, 4 monthly market authority actions, market-specific content, and is covered alongside your primary market in your existing monthly strategy call. You are not starting a new engagement -- you are extending your current one into a new geography at a lower rate than starting fresh.
An authority action is one scoped SEO or content deliverable selected by Tim based on site performance, search opportunities, and your business goals. It may be a new page or article, a substantial rewrite, or a focused site improvement. You can suggest priorities, but specific requests are not guaranteed within the monthly allocation. Larger projects and additional revision rounds are quoted separately. Minor updates such as small FAQ edits, light copy edits, small internal link fixes, or simple content corrections are quoted separately with a $50 minimum.
The monthly authority plans cover the listed SEO deliverables, not unlimited development or marketing operations. Paid ad management, CRM work, Google Analytics or conversion tracking setup, automations, custom dashboards, and custom development are not included. See "What is not included?" for the full boundary. Out-of-scope work requires a separate written quote and your approval.
Additional markets require an active Authority growth plan. If Growth is canceled, expansion market work pauses unless one market is converted to Authority base. Authority base supports one focused market only. Published content remains yours, but ongoing work, reporting, and strategy depend on the active plan.
Mortgage SEO case study: South Carolina mortgage broker
See what happens when a website is actively managed, measured, and improved.
A South Carolina mortgage broker stopped treating the website like a static brochure. By analyzing what
was working, improving borrower-intent content, and actively managing the site around real search data,
the website grew from 200 to 700+ monthly organic clicks and consistently generated
450-500 AI Overview mentions per day.
