Documented results

Case Studies

Two client sites, two industries, two very different starting points. Both anonymized, both measured, and between them they hold 91 Google AI Overview citations with the client named first on 90 percent of them.

Quick Summary

Two documented case studies, one mortgage and one real estate, both South Carolina clients, both anonymized.
Combined, they hold 91 distinct Google AI Overview citations, with the client cited first on 82 of them. That is a 90 percent first-citation rate.
The mortgage site proves depth: 200 to 700+ monthly organic clicks, 450-500 AI Overview mentions per day, and 70 cited queries at a 94 percent first-citation rate.
The real estate site proves speed: 21 cited queries within six months of launch, from no domain authority and no backlink profile.
Same method, two industries, two very different site ages. That is the argument for treating it as a repeatable system rather than a lucky result.

What these results have in common

Both sites were built to answer the specific questions their customers ask, structured so AI answer engines can quote them cleanly. That is answer engine optimization, and it is the same method applied in two different industries.

The mortgage project shows what the approach looks like once it has had time to compound. The real estate project shows how fast it can start working on a site with no history at all. Read together, they answer the two questions every prospect actually has: does this work, and how long does it take.

Mortgage, South Carolina

Mortgage SEO Case Study

An established site, compounding

200 -> 700

Monthly organic clicks

450-500

Daily AI Overview mentions

94%

First-citation rate

A mortgage broker replaced paid lead sources with organic search. The site grew from roughly 200 to 700+ monthly Google clicks with zero ad spend, and now generates 450-500 AI Overview mentions per day. Third-party index data shows 70 distinct queries where a Google AI Overview cites the client, with the client named first on 66 of them.

Read the full case study

Real estate, South Carolina

Real Estate AEO Case Study

A new site, from zero

Cited queries

76%

First-citation rate

< 6 mo

From launch

A real estate website launched in spring 2026 with no domain authority, no backlink profile, and no history. Within six months it held 21 distinct Google AI Overview citations, and on 16 of them it is the first source cited. Community and neighborhood guide content produced most of them.

Read the full case study

How these numbers were measured

Daily AI Overview mention counts come from the client's own Google Search Console "Generative AI features" report. The citation counts and first-position rates come from a separate third-party SERP index that records which sources each AI Overview cites and in what order. Two independent sources measuring two different things: how often citations happen, and how broadly they spread.

Search volumes are reported as medians rather than totals. The median cited query gets roughly 90 searches per month, which is the point: this is comprehensive coverage of specific questions, not competition for a handful of high-volume terms. Client names, domains, and market-identifying details are omitted from both case studies.

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