Anonymous real estate client results
Real Estate AEO Case Study: Lowcountry Search and AI Results
This real estate AEO case study follows a Lowcountry website I built from scratch on a new domain. It launched on May 18, 2026. By the later reporting period, it was earning more Google clicks and search impressions, along with visibility in Google’s AI search features. The client’s name and website address are kept private.
Discuss My Real Estate Website- A new domain and website, built and managed by Tim from the start.
- The first 28 days provide a launch baseline. Google AI visibility uses a separate report and time window.
Starting with a new domain
This was a new website, not a rebuild of an established site. I created it and have managed it since its May 18, 2026 launch. That matters when reading the results: the first reporting period captures a site just getting started.
AEO means answer engine optimization: helping useful website content be found and used in AI answers. My goal is to give buyers helpful local information and an easy way to ask the real estate business for personal help.
Google Web search results
More search visibility and website visits
Google clicks grew from 62 in the site’s first 28 days to 160 in the later 28-day period.
| Measure | Earlier 28 daysMay 18–June 14, 2026 | Later 28 daysSeptember 18–October 15, 2026 | Change |
|---|---|---|---|
| Google clicks | 62 | 160 | Up 158% |
| Search impressions | 4,049 | 24,554 | Up 506% |
| Average search position | 18.8 | 7.9 | Lower is better |
Search impressions rose from 4,049 to 24,554. Average position improved from 18.8 to 7.9 across the report. These are site-wide averages, not a promise that each page ranks on page one. A new-site baseline can produce large percentage gains as more pages begin appearing in search.
See page examples and how the numbers were checkedOpen to explore page results, reporting dates, and sources
- A local community guide: 54 → 64 clicks
- A comparison of two local communities: 12 → 22 clicks
These page examples use August 21–September 17 versus September 18–October 15, rather than the launch comparison above. They show buyers finding local guides and comparison pages. Page addresses are omitted to protect the client.
Source: Google Search Console data retrieved through Windsor.ai. Site totals were checked against daily rows. Average position is weighted by impressions and rounded to one decimal place. Page totals use a different counting method and should not be added to site totals.
Google generative AI results
A new site appearing in Google’s AI answers
The supplied Generative AI report shows 10.8K impressions in “Last 3 months,” compared with 3.35K in “Previous 3 months.” That is about 3.2 times as many impressions, based on the rounded figures displayed.
An AI impression means a link to the site appeared in a Google AI search feature. It is not a website visit or a new lead. The report covers features such as AI Overviews and AI Mode, not ChatGPT. Google includes this visibility in the overall search report, so the two impression totals should not be added together.
What this means for your website
For a real estate business, useful local answers can introduce buyers to the company before they ask about a home. The next step is to make a call or inquiry easy. These reports establish search visibility and clicks; they do not establish a count of leads, appointments, or closed sales.
These results describe one client. They are not a forecast for another business. See the work available through real estate marketing services or AI search visibility services.
Want useful pages that help buyers find you?
Send your website, market, and the questions your buyers ask. I’ll discuss a practical starting point and explain the work before you decide.
Discuss My Real Estate Website